Dickies (Williamson-Dickie Mfg. Co.)

Since its beginnings in Fort Worth, Texas in 1922, the Williamson-Dickie Manufacturing Company has grown from a humble manufacturer of bib overalls into a global brand powerhouse, with DICKIES work pants, shirts, denim, outerwear, school uniforms, outdoor gear, medical and chefs apparel and an extensive licensing program offering sturdy head-to-toe clothing options for hardworking men and women of all ages, professions, regions and interests. Williamson-Dickie operates through subsidiaries in North America, Canada and Europe as well as exclusive distributorship around the world.

Dickies and RCR

Since 2006 Dickies has been the Official Provider of Workwear and Work Pants for the entire Richard Childress organization. All 6 car teams proudly wear Dickies Workwear whether they're in the shop or out at the track.

For the 2008 season Dickies is excited to take the relationship to another level, being a year-long associate sponsor of both the #29 NASCAR Sprint Cup car driven by Kevin Harvick as well as the #29 NASCAR Nationwide series car driven by Scott Wimmer and Jeff Burton.